black-owned · hair product 101 ·

15 Black-Owned Products to Use for the Ultimate Natural Hair Wash Day

Hair wash day is more than just a routine—it’s a self-care ritual that nourishes both your hair and your well-being. Taking the time to care for your curls can be therapeutic, a moment to slow down, reflect, and practice intentional self-love. When you feel good about your hair, it radiates into other areas of your life, boosting confidence and fostering a sense of empowerment. A solid wash day routine helps maintain not only healthy hair but also a positive mindset.

Building your wash day routine with Black-owned brands allows us to celebrate the innovation and expertise within our community while directly supporting the businesses that understand our hair needs best.

We’ve rounded up a list of powerhouse Black-owned beauty products that will take your wash day to the next level, from cleansing to styling. Let’s dive in!

For Cleansing & Conditioning

Cecred Hydrating Conditioner – Beyoncé’s Cecred line is making waves with its luxurious formulas designed to restore and strengthen your hair. The hydrating conditioner is the ultimate wash-day hero delivering high slip for hydration and detangling. Leaving hair soft, smooth and shiny.

Alodia Scalp & Hair Th erapy Black Soap W ash – Packed with nutrient-rich ingredients, Alodia’s Scalp & Hair therapy collection gently removes buildup from the hair and scalp with its blend of natural oils and cleansing ingredients.

Pattern Beauty Hydration Shampoo – Start with a gentle yet effective cleanse using Pattern Beauty’s Hydration Shampoo. Formulated to nourish curls, coils, and tight textures, this shampoo leaves your hair clean without stripping it of moisture.

For Deep Conditioning & Treatments

Watch & Sea Beauty Deep & Flourishing Hair Mask – Infused with nourishing botanical extracts, this deep conditioner replenishes moisture and helps strengthen your hair, making detangling a breeze.

Glow by Daye Cordless Deep Conditioning Cap - For portable deep conditioning, this cordless thermal deep conditioning cap allows you to condition your hair using your favorite hair masques and deep conditioners without being tied down.

Donna's Recipe Strength Hair Oil - Relieve dry scalp with the Donna's Recipe hair oil, carefully crafted with 18 natural oils formulated to strengthen hair follicles and promote growth. This hair oil creates a nourished foundation for your hair to thrive.

To Leave-In & Style

TGIN Rose Water Smoothing Leave-In Conditioner – A good leave-in conditioner is key to retaining moisture, and TGIN’s formula is a game-changer. It softens, detangles, and preps your curls for styling.

Camille Rose Curl Maker Gel – Define your curls with this botanical-infused curl gel that delivers hold without the crunch.

Design Essentials Almond & Avocado Curl Enhancing Mousse – Perfect for twist-outs, rod sets, or sleek styles, this styling foam provides soft hold and long-lasting definition.

Fenty Beauty Thickening Edge Control Gel – Keep your edges laid while promoting growth with Fenty Beauty’s thickening edge gel.

For Drying & Finishing

Pattern Beauty 4-in-1 Blow Dryer – Whether you want a sleek blowout, diffused curls or a gentle stretch, this versatile tool makes styling effortless while minimizing heat damage. Perfect for curly, coily & tightly textured hair

Baby Tress Edge Styler – Complete your style with sleek, manicured edges and brows. The Baby Tress 3-n-1 Edge Styler is the perfect tool to get the job done with precision.

For Heat-Free Styling & Maintenance

Sock Curl Girls Heatless Curl Socks – Achieve gorgeous curls without heat and discomfort using these innovative sock curls. These curl socks are the perfect styling tool for effortless waves without the damage.

Glow by Daye Hair Bonnet – Lock in moisture and protect your styles overnight with these high-quality, satin-lined bonnets.

Melanj Hair Curls Collection Hair Extensions - Want more volume or length? Expand your styling options with naturally textured hair extensions that blend with your natural curls.

Why Support Black-Owned Beauty Brands?

Our hair is unique, and no one understands its needs better than us. By choosing Black-owned brands, you’re not only investing in products designed for your hair’s health, but you’re also uplifting Black entrepreneurs and celebrating the creativity and innovation within our community.

Next wash day, make it a point to stock your routine with these incredible Black-owned beauty gems. Your curls will thank you, and so will the culture!

Which of these products are you excited to try? Let us know in the comments!

I love these clip-ins!! They match perfectly to my hair. I don’t have to straighten my real hair at all.

All I can say is love love love. The natural texture is absolutely amazing. Such a big part of my wardrobe now. Hair is fashion.

Best hair I ever purchased

This hair is supreme, I love the texture and how it matches effortlessly with my natural hair texture. It does not tangle using the right product and also washes well with minimal shedding. Buy it if your on the fence worth the investment!!

I love this hair! It’s pricey but worth it. If you take care of it like you do your own hair, it will last forever.

Out of the box, the hair is pretty. I smelled chemicals immediately, and I should have sent it right back because, from my experience, hair that smells that strongly never holds for long (it smelled of chemicals even after 3 months of washing). I was right. It definitely gives a very full look with one clip-in bundle. The curl pattern is more of a looser zig-zag than cork screw. If you're experienced with blending, you can work with it, but if your curl pattern is ringlets/spiral, this isn't a match. It sheds easily before even installing. I was more gentle with this hair than any bundles I've ever had, and still, it only lasted 3 months. I didn't use heavy styling creams. I washed gently weekly. The hair was coming out in clumps until it was so thin I looked sick. I bought this hair because I AM sick and my hair is thinning due to my autoimmune disease. Now I've wasted $300 plus.